Carrie-anne rice

Head of digial marketing, mab

As Head of Digital Marketing for MAB, Carrie-Anne leads a team of digital experts to drive forward our strategies to drive leads into the business.

With 15 years’ experience of driving forward digital performance strategies across web, app, CRM, paid channels and social media, Carrie-Anne is a true digital lead generation geek – driven by data, fact and numbers to understand humans and how to get them to do business with us. Her strength lies in delivering results that translate to the bottom line.

In her spare time, she enjoys triathlon training, and spending time with her young family.